Overview
Invited to help a major player in the hotel sector resolve a challenging problem, I helped the business set new ambitions and provided an fresh external perspective, which "debunked" what they and their suppliers through they knew about their industry.
I helped the client team to see their business with a new perspective and importantly their customers' perspective.
A significant part of the challenge, was the strong dependency on third party suppliers. Much of the opportunity lay in the suppliers domain to influence. I guided my client through building more strategic relationships with their suppliers, which would enable integrated end-to-end transformation with equitable benefits.
What we achieved massively exceeded the client's brief and expectations.
Components
The Brief and Expectations
The Chief Operating Officer was frustrated that every time he met with his House Keeping Teams, they would complain that "Linen" was the biggest source of problems they faced in their work. That might be wrong linen, not enough linen, dirty linen, damaged linen, late collections and so on. He would promise to do something to help them and then give them "...a new mop...".
He really wanted to do something that would delight his House Keepers. If there were financial benefits as well, that would be fantastic, but he was prepared to spend money for his House Keepers. (What a fantastic brief and a fantastic COO!!)
The business' Transformation Director was keen to use a Lean for the work and I outlined an approach following the DMAIC (Define, Measure, Analyse, Improve, Control) methodology.
Getting Started
We pulled together a team from various parts of the business, with the intention of both gaining their insights and leaving the business better equipped to tackle future change through experience of this piece of work.
Our first sessions together were to set ambitions, understand value and unlearn any limiting, traditional ideas of performance and value.
We also planned out our program of work and how to engage the third party commercial laundries into the program.
5 Principles of Lean
One of the biggest challenges I have faced in almost every program, has two elements to it. One is a low level of ambition. The other side of that is a complacency or emotional connection with what already exists. This is all part of the change resistance curve, but it's something that high-performing businesses handle very very very very well.
So for our first team session, we talked about the linen/laundry flow at a very high level, just so we could explore "value".
We would look at the flow in terms of what happens to Linen (represented by Shaun the Sheet) and what a hotel guest (Jacqueline) might want of the Linen flow.
With these in mind it was easier for the team to be hyper-critical in their thinking.
Linen Flow
At a very high-level, linen has a cyclical flow, which notionally starts with linen being packed into cages at a commercial laundry, ready for delivery to hotels. At the hotel, linen is stored awaiting use. It is then put onto House Keepers trolleys for moving to the guest rooms. Linen maybe rejected for being dirty or damaged. The linen is used by the guest. When the room is made, the linen is removed and caged for sending to the laundry, where it is laundered and ready for packing or storage.
When I challenged the team to call out what the hotel guest was really willing to pay for in the linen process, it was very obviously the experience of the linen during their stay, whether that be the texture, cleanliness, thread-count, etc. It could be debated that a guest may consider paying more to improve their linen experience, resulting from the laundering process.
Similarly the linen being used by the guest to their satisfaction, is what generates the income for the hotel.
If we consider what the customer is paying for as Value-Add, then everything else in the Linen flow is some form of Waste, which can target. Some will be Necessary Non Value Add activity. That is those things we need to do to operate. Others will be Non Value Add. That is things that we just don't want to do at all, for example, nobody wants there to be linen to be rejected, along with all the activity and overhead associated with that.
We selected a variety of hotels, giving a good mix of location, size, age, laundry supplier and customer mix.
At each hotel and the corresponding laundry, we followed the linen through the process. We interviewed the people involved, both the management and the people actually performing the work. We observed what was really happening and tested out understanding with those involved.
I coached the client team in seeing past what we were shown, looking around the environment, asking revealing questions, getting below the given explanations and always respecting the individuals.
<<< "Don't Blame People. Blame the Process." >>>
Counter Measures
I use the term Counter Measures, rather than Solutions. "Solutions" has an inference of finality, whereas the Lean mindset is to pursue perfection, never giving up on the next improvement.
I developed this package of counter-measures, that would make the lives of House Keepers much better and would generate financial benefits, whilst positively impacting the guest experience.
There were a suite of opportunities around QA, i.e. the proactive assurance that the operation would wotk well, rather than traditional QC where failures are detected:-
A significant change was the move from multiple laundry providers (based on lowest price negotiation) to a few strategic laundry partners (based on maximising shared value).
I guided my client through RFI, RFP and contract negotiation to create partnerships characterised by:-
This site has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information, and, to the extent permitted by law, Neil Lynchehaun Consulting Ltd, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.
© 2024 Neil Lynchehaun Consulting Ltd. All rights reserved. ”NLC" refers to Neil Lynchehaun Consulting Ltd (a private limited liability company registered in England and Wales).